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1、3.11.ineTakeThatiSARSfourboxingthree-leggedexchangeofpunchesbetweenpost-SARS3.11.ineTakeThatSARSfourboxingthree-leggedexchangeofpunchesbetweenpost-SARS-Coquanddrug-freespaceforairanti-virusinstrumentMarketingDocumentaryFromFebruaryuptonow,forCoquandcompany,isasoul-stirringafewmonths:IntheSARSperiod,
2、asharpdeclineinbusiness,weareunwillingtositback,withunprecedentedspeedontheproject,tocontributetosocietyatthesametime,accesstoareasonablereturn;ifthepostSARSera,wedonotdospeculators,thereisnoriskofthemarketturnJia-to-dealer,butratherintegrationofresources,andactivelyadjustthemarketingstrategy,doadow
3、n-market,astepbystepworkedoutmaturepattern.Ever-changingmarket,wewillconstantlymoveforwardThefirstpartofthe3.1line,TakeThatSARSBytheendofFebruary2003,SARSepidemic,universalpanic.Companysbusinesssufferedheavylosses.Isapassivebeaten,oritsowninitiative?Chairmanof1.inxianWangsuggestedthatlaunchedanewpro
4、ject,self-rescue.ThemostimportantmeasureforpreventionofSARSisontheairforanti-virus,anti-virusistheuseofozone-airanti-virustechnology,animportantway,wehavesomeofthetechnicalaspectsofozoneaccumulation,isnotair-launchedanti-virusoftheproject?ForbothtocontributetothefightagainstSARS,butalsocreateaplatfo
5、rmforenterprisedevelopment.Theproposalwasthecompanyschairmanandalltheshareholders,directorsoftheresponse,thedaybegantosplitupandtookaction:1,FuzhouUniversity,chairmanof1.inxianWangandcommunicateontechnicalandqualificationaspectsoftheconsultations.Second,inchargeoftechnology,animmediatedeparturetothe
6、totalco-operationwithNanjingtosolveproduction-relatedproblems.Inordertopreventcross-infectionoccurringbusinesstrip,arrangedbythecompanyvehicleahead.3,thedirectorsofmarketing,generalmanagerofChang-Qiaointegratedmarketingdepartment,salesdepartmenttroops,duringtheplanningfortheverymarketingstrategies.W
7、ithseveralyearsofaccumulationandcompaniesintheindustry,productresearchanddevelopmentofallissuescanbesolved:theFuzhouUniversityreachedatechnicalcooperationagreement,NanjingEngineeringInstitute,asenioroldprofessorstoguideourtechnologyresearchandcooperationtoprovideready-madefactories,completemold,inor
8、dertoavoidmolddevelopmenttimeledtolongandmissedmarketopportunities.Accordingtotheplan,theproductonthemarketwithin15days.Thisisanindustrialproductsisconcerned,isindeedanunprecedentedrate!Atthesametime,thecompanysmarketingandsalesdepartmentrushedintoaction,3.l-line,decisiveattack:1,thesearchsfirstcont
9、actwithconsumershighlights:Consumersfirstimpressionoftheproductcomefrom?Name!PositioningMasterTroutsaid:nameistheinformationandthehumanbrainbetweenthefirstpointofcontact,inthepositioningera,youcandoistheonlyimportantmarketingdecision-makingtotheproductnametodate.Isindeedabrillianttalk.Itisnowintothe
10、airanti-virusmarket,theNewWorld,TsinghuaUnisplendour,theAustriantechnologyandotherlargeandsmallmanufacturers,whileallthroughthefireofanatypicalpneumonia,buttheirmarketingtacticspointofview,notaproductisintegratedfromthesourceoperate.Thisisouropportunitylies.Howwillwegetincontactwiththeconsumerfirstr
11、oundamongthemixturefromthefishanddragontojumpoutofthesituationthen?Atthistimeofthepsychologicalneedsofconsumerswhatisit?-Notforvirusinfestation,andoutsafely.Aroundconsumerdemand,webrainstormtogether:Anti-viruspioneers?-Death!Howitallasmirex!ThereisnotasongcalledHuhuashizhedo?Calledcarehomemessengerb
12、ar-abitmean,butwasupsetbecausethenameconfinedtothehome,isclearlyonourofficialtype,vehicletypeproductstopromotetheformationofobstacles.Purityoftheworld?Incloseproximity,butthecharacteristicsoftheproductnotclearenough,likepurewater.Drug-freeworld?-Thentakingastepforward,buttheworldswordleadspeopletofe
13、elbuoyant,verypan.Drug-freespace?一Wantisit!Bothsharplyillustratestheeffectivenessoftheproduct,butalsogivesroomforimagination.Accordingtodeterminetheproductname,ourproductsweremadebyvisualidentificationsystemsplanning:Amainlyblueskybackground,givingacalm,pure,YouYuanflavor,andproductnamesarecomplemen
14、tarytoeachother.Advertisinglanguageisalsoamatterofcourse:non-toxicspace,healthyworld.Advertisingwordseasilyunderstood,musical,fullflavor,andZhiJiconsumersheart.Second,insightintotheexcitementwithconsumers:Intheanti-virusproducts,nationalkeyrecommendationisthedisinfectant,resultinginconsumerssnapupgr
15、anddisinfectant.Butinfact,alotofflawswiththedisinfectantsolution:Ifalargequantityoflabor,anti-virustherearedeadends,secondarypollutionisseriousandsoon.Inresponsetothesecircumstances,weconductedanextensivereviewofpertinentscientificandtechnicalinformationtoextractthedrug-freespaceforairanti-virusinst
16、rumentCoquandthesixadvantages:1.Abroadspectrumdisinfection,sterilizationrate.Ozonecankilltosurviveintheair,water,thesurfaceofvariouspathogenicviruses,bacteria,fungi,mycoplasmaandmicro-organisms.2.Antivirusfast.Ozoneantivirustimeisshort,comparedwithultravioletlight,formaldehydefumigation6timesfaster,isahundredtimesthechlorine3.Noanti-virusdead.Thedispersionofozoneinindoorairquicklyandevenly,withoutstaffphysicalexertion,easyandconvenient,noanti-virusdead.4.Safeandresid
