Marketing-Plan-(市场营销论文).docx
《Marketing-Plan-(市场营销论文).docx》由会员分享,可在线阅读,更多相关《Marketing-Plan-(市场营销论文).docx(12页珍藏版)》请在第壹文秘上搜索。
1、MarketingPlanAbstract:Changeisafamiliarconceptinthemobile-phoneindustry,andthecompetitionisalsofierce.Recently,researchinMotiontmakeroftheBlackberry,buyanewproduct,theBlackberryBold,itwillbecompetingwithApple,siphoneandGoogle,SGl,andotherwell-knownbrandofsmartphoneinanincreasinglycrowdedmarketplace.
2、InordertomakeBlackberryBoldachieveasmuchoccupationrateofthemarketingaspossible,wemustdesignagoodmarketingplan.Keyords:marketsmartphonesalespromotionMarketingEnvironmentAnalysisIntheChina,Smarket,therearemanysmartphonesbrandsandtheyWiIlfacefiercecompelitionaswell.AccordingtoresearchfirmGartnerrSdata,
3、Applephonehasthethirdmarketsharewithabout5.3%intheworldssmartphonemarket,butblackberryphonehasthesecondmarketsharewithabout13.4%intheWOr(TSsmartphonemarket.ThisshowsthattheBlackberrysharedintheglobalsmartphonesmarketishigherthantheAppleiphoneandGoogle.NowadaysBlackberryShasmorethan16,000,000usersint
4、heworld,buthasbeenunabletoformanupsurgeinChina.ButwiththedevelopmentofChinaseconomy,BlackberrywillsalegoodinChina,andwblackberryservice“inChinadevelopingstepbystep,Blackberry,thissmartphonebrandwhichisaverywel1knownbrandintheworldwillhasamorebroadmarket.Blackberryblodwillbeagoodopportunityasapioneer
5、productenterstheChinesemarket.Althoughtherearetwocompetitorswhoarepple,siphoneandGoog1e,sGlinthesametime,theuniquenessofblodwi11winbettermarketsharethanit,scompetitors.MarketSegmentationIngeneral,asfaraschina,Ssmartphonesusers,alwaysattheagebetween20-40,andtheynayyoungormiddle-agedpeoplewhohavestron
6、gabilitytoacceptnewthings.Sotheyarethebiggestconsumergroupsforthesmartphones.MostofthemhaveoverY4000income,butcustomswhohavetheincomebetweenY100OandY6000arethereallybiggestbuyersofsmartphones.BetterAbilitytoPayBlackberryBoldamidatthesepeoplewhohasthebetterabiIiIytopayfortheirdemandinthesmartphone,sc
7、ustomers.Approvethefundionofsmartphonesstrongly,havethehighabilitytopay,paymoreattentiontothebester,andplentifulofsmartphones,function,arethecommonofthesmartphonescustoms.Theyarenottoosensitivetotheprice.Withanavant-gardesmartphone,notonlysatisfythemWilhIheirdemandoffunction,butalsomeetthemenjoyluxu
8、ry,revealpersonalityandidentityofdesire.Salesforindividualusersandamidatentertainmentandfashionistheapple,siphoneandgoogle,sGsmainwork.Boldwillverydifferentfromthem.Asahigh-endbusinessintelligencecel1phone,ithasalwaysbeenaimedatenterpriseandbusiness.Boldwillgivethemamoreperfectmasterpiecethanbeforew



- 配套讲稿:
如PPT文件的首页显示word图标,表示该PPT已包含配套word讲稿。双击word图标可打开word文档。
- 特殊限制:
部分文档作品中含有的国旗、国徽等图片,仅作为作品整体效果示例展示,禁止商用。设计者仅对作品中独创性部分享有著作权。
- 关 键 词:
- Marketing Plan 市场营销 论文
