IBV-抓住人工智能和自动化机遇：现在就是时机-英_市场营销策划_重点报告202301202_doc.docx

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1、IBMInstituteforBusinessValueResearchInsightsSeizingtheAIandautomationopportunityThemomentisnowHowIBMcanhelpIBMhastheproventools,insights,andexpertisetohelpyouidentifyandexecutehigh-impactautomation-andAl-poweredsolutionsacrossyourbusinesstomakeITsystemsmoreproactive,businessprocessesmoreefficient,an

2、dpeoplemoreproductive.Formoreinformation,I9KeytakeawaysWe are at an opportune moment to investigate the potential that generative Al and automation create for organizations. LeadersingenerativeAladoptionanddata-ledinnovationreportthey,rereapingtherewardsTheyrevealearning72%greaterannualnetprofitsand

3、growingannualrevenues17%morethantheircompetitors. HighexpectationsExecutivesanticipateroughlydoublingtheirrevenuegrowthfromAl-enabledautomationintheiroperationsinthenextthreeyears. SuperchargedAl,superchargedautomationAlmostnineintenleadersingenerativeAladoption(87%)saythetechnologyhelpsthemexecutem

4、orehigh-impactautomationinitiatives. Anoverwhelmingconsensus:benefitsoutweighrisksEightoutoftenrespondents(82%)overallagreethatbenefitsfromgenerativeAlareworthpotentialrisks.IntroductionGenerativeAIiseverywhere.Ithasdemocratizeddataandacceleratedthemodel-to-monetizationcycle.ThreeoutoffourCEOssaythe

5、ircompetitiveadvantagerestsonit.1CompaniesattheforefrontofgenerativeAladoptionanddata-ledinnovationagroupwecallGenerativeAlLeaders(seePerspective,GenerativeAlLeaders)arealreadyreapingoutsizedrewards,reporting72%greaterannualnetprofitsand17%moreannualrevenuegrowththanpeers.Momentumisspreading,with92%

6、ofC-suiteexecutivesexpectingtodigitizetheirorganizationsworkflowsandleverageAl-poweredautomationby2026.2Thechallenge:whilesomeorganizationsspeedup,otherscantkeepup.Thewideninggapbetweenearlyadoptersandhesitantbusinessesiscreatingagreatdivide_oneinwhichorganizationsthatstruggletoembraceAl-drivensolut

7、ionscouldlosegroundinanincreasinglytechnology-drivenmarketplace.Inresponsetothesedramaticdevelopments,theIBMInstituteforBusinessValue(IBMIBV)hasundertakenitsmostcomplex,far-reachingstudyonAlandautomation.Wesurveyedmorethan2,000C-suiteexecutivesaroundtheworld,includingChiefAutomationOfficers,aboutkey

8、strategiesandinvestmentsastheyadvanceintelligentworkflowswithAlandautomationtoimproveconnectivityandscaletovalue(formoreinformation,seeResearchandmethodologyonpage27).WealsohighlightourGenerativeAlLeadersmentionedabove.Thediscretegroupismakingcriticalinvestmentsinthisadvancedtechnology,enhancingAlan

9、dautomationacrosstheirorganizations.Eightoutoften(82%)respondentsoverallagreethatbenefitsfromgenerativeAlareworthpotentialrisks.Asallfacetsofsocietynavigatethisnewterrain,itsanopportunemomenttoinvestigatetheimpactsandpotentialthatgenerativeAlandautomationcreatefororganizations.Inthechaptersthatfollo

10、w,wedigintofourcriticalareas:dataandpreparedness;workforcetalentanddigitalassistants;theITopportunity;andinvestmentpriorities.Alongtheway,wesharecasestudiesofreal-worldimpact.Finally,wepresentanactionguide,withan11-pointblueprintforoptimizingintelligentautomation.PerspectiveGenerativeAILeaders-Whats

11、etsthemapartIseveryonegettingonboardthegenerativeAlrevolution?Itmightseemthatway,butnotallinitiativesorenterprisesareperformingequally.One-fifthofourrespondents(19%)revealedthemselvestobewhatwecallGenerativeAlLeaders.TheycitethetechnologyascriticallyimportanttothemandviewgenerativeAlcapabilitiesasth

12、eprimarydriveroftheirautomationinvestments.ThisselectgroupispullingawayfromthepackintermsofgenerativeAlstrategyandadoption,andinbusinessandtechnologyperformance.GenAlleadersaggressivelyinvestinautomation一alsocitingitasveryorcriticallyimportanttofast-tracktheirdigitaltransformationagenda.Theyplantoac

13、celerateperformancewithintelligentworkflowsandareinvestingandscalingITplatformsandapplicationswhiledecreasingITcomplexitywithautomation.Theirproactive,aggressivestanceispalpable-forexample,theyregardautomationasanacceleratortodigitaltransformation25%moreoftenthantheirnon-Leaderpeers(seefigure).Goals

14、forautomationinvestmentsAllothersGenerativeAlLeaders53%58%deliverbetterITplatformsandapplications66%acceleratedigitaltransformation74%decreaseITandnetworkcomplexity83%accelerateperformancewithintelligentworkflows48%Q.Onascaleof1-5,ofwhatimportanceiseachoftheabovereasonsforyourorganizationsinvestment

15、sinautomation?%=respondentswhoanswered4or5.Chapter1C-suiteurgency:DatathatdrivesproductivityExtremedigitalizationhaserupted,spawninginnumerabledatasourcesandmicro-insights.AddgenerativeAIintotheequationandtheimpactacrosstheenterpriseandvastecosystemsiscompounded.AnentirelynewlevelofsophisticateddataisfuelinganewlevelofAIzacceleratingtheintelligenceofautomatedworkflows.Thesesuper-automated,super-intelligentworkflowscanhelporganizationsincreaseproductivityandmeetcustomerdemandskeepingtheircompetitionscrambling.Executiveslooktoautomationforwiderbusinessimpact