《巨量算数-奢侈品行业双月趋势焦点-9月和10月（英）_市场营销策划_重点报告202301202_do.docx》由会员分享，可在线阅读，更多相关《巨量算数-奢侈品行业双月趋势焦点-9月和10月（英）_市场营销策划_重点报告202301202_do.docx（25页珍藏版）》请在第壹文秘上搜索。
1、DOUYIN1.uxuryIndustrySeH)CtBi-MonthTrendsFocusCo-publishedbyOceanEngineConsumerdsBusinessCenterFQREWORD1.uxuryIndustryBi-MonthTrendsFocusisabimonthlypublicationjointlyreleasedbyOceanInsights,OceanEngineConsumerGoodsBusinessCenterLuxuryGoodsIndustry,andDouyinE-commerceLuxuryGoodsIndustry.Thereportaim
2、stoprovideinspirationforbusinessstrategiestopractitionersintheluxurygoodsindustrythroughmultidimensionalanalysis,includingdataandcasestudies.InthebimonthlyperiodofSep-Oct2023,theluxurygoodsindustrysawrapidgrowthinshortvideosandsearchesbutaslightdropinIivestreams:30bShortvideoviews32%YoYgrowthrate35b
3、1.ivestreamviews-5%YoYgrowthrate-320m42%SearchesYoYgrowthrateOlHIGHnGHTSIicnwsDouyin,sIivestreamfolloweracquisitionadd-onhelpedluxuryfashionshowsgainmorefollowers.IfendirgaQntentTheluxuryindustrysfirstcomprehensiveXingtuKOL+Adpromotion+Search+Livestreamcampaignconnectstheentireconversionpath.NeWoQnt
4、entDOUContentLabpartnerswithSwatchfortheirnewproductlaunch.VacheronConstantinsharestheirbrandstoryinacontent-richIivestream.NeWadSPIOdUetSBulgarileadswithcustomizedSplashAds.IstivalsE-commerceplatformslaunchnewproducts,gaininghypeduringtheDouble11pre-saleperiod.LatestindustryinformationHigMights1.at
5、estindustryinformationEASHImSHOwS1.uxuryfashionshows:During with 5喘 a 9r nseshUf O n Dm ，a 3re 2 t O S 2Ve erH b W OeV ctne O 8qu d C e axlt U Sshows and exhibitions,LoewesSP嗡制嚅r歙4GuccfsDIOR,sSPr嘱瓢魄然4Louis VuittonsBalenciagas Summer 21O24 Womerrs SnowDouyins Iivestream follower acquisition add-on he
6、lped luxury fashion shows gain more followers.Loewes first live fashion show on Douyin saw a significant increase in both search index and followers across the network.erjbofl Bn-FMdAdsrrea Pfirshowf 0a brandn f, tfMt twwIn-Feed AdsEkwtsiv Imhur drw5 fkwwrFdh)Mr MquiMion add-onSearch index during ma
7、jor sho*5 vs. regular period124.Douyins first SpringZSummer 2024 showat Paris Fashion Week.Bpktier6sswork.InSeptember2023,multiplefashionshowsusingtheadd-ongainedover1Okfollowers.Dj,.JSOUreC.0cc11YuntUfjIuwcjjv*-Itvcstfedrrid*,.Il*rue.TRENDINGaQNTENTTheluxuryindustrysfirstcomprehensivevaXingtuKOL+Ad
8、promotion+Search+Livestreamavcampaignconnectstheentireconversionpath.CeIebritieSOcean Creator Marketplace celebrities and creators create drcss-up videos.Visual consistencyin offline events with uniform tempUtes for shooting.ThC new T MOroeram 0Uk ter (r SenCT fehm a 9h1 ath rt189.216.LiVeStreamSE-C
9、OmmerCe Brand Zone 十 Hyperlinked keywords to drive search trank.Use Iivestreams to drive traffic 躯臂膈喧雁?ding products of11%Uvttttream roon lkk-r0w9h rate ter Ocen Creator recomfY)ftUckmsSeHrUm room top CMV: T Monoorm Uic Search index growth27% Brand valueExhibition hall Craftsmanship valueProduction
10、process Product valueClose-ups of ehbs More InteractionsVlP room brand pavilionVacheronConstantinvScontent-richIivestreamsExplorativeIlvestreamsfeaturingdiverseassetshelptoconveythebrandstoryandproductvaluemoreeffectively.Views480,0001.ikes450,0001.ikerate0%+NEWADSPRoDUCiSBulgarileadswithcustomizedS
11、plashAdsBulgariXSwipeUpicon:debutsanewscreenstyleonDouyinProjectbackground:DivasDreamJewelrycollectionCustomizednecklaceicontoenhancevisualimpact&brandrecallHKjhIight U 1: Precision targeting WWh CTR & CPC $UI abov tb Induntry avr*gH19hl9hence during ur *cqulitonHighlight U 5 Slgniftcam improvement In brand Affanlty. with a 38% iner* in daily *earch.Fesitval
