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1、W)RLECONOMICFQRUMIncollaborationwithKearneyScalingReuseModels:AGuidetoStandardizedMeasurementWHITEPAPERJANUARY2024Images:GettyImagesContentsForeword3Executivesummary4Introduction51 Reusemeasurementparametersanddefinitions61.1 Reusemeasurementscopeandparameters:6Inclusionsandexclusions1.2 Reusedefini
2、tionsandterminology112 Reusemeasurementparametersanddefinitions172.1 Reusemeasurementguidelinesjourney172.2 Outcomesfrompilotingtheguidelines193 Calculationmodelsandmeasurementapproaches213.1 Metric1calculationapproach213.2 Metric2calculationapproach22Conclusion25Contributors26Endnotes27DisclaimerTh
3、isdocumentispublishedbytheWorldEconomicForumasacontributiontoaproject,insightareaorinteraction.TheviewsandopinionsexpressedhereindonotnecessarilyreflecttheviewsoropinionsofanymemberoftheConsumersBeyondWasteinitiativeorofanyindividualorentitymentionedinorconsultedforthisreport.Notably,themeasurementg
4、uidelineswillbecontinuallyrefined,asworkinggroupmembersarestillseekingconvergenceonseveralareasnotedinthedocument.2024WorldEnomicForum.Allrightsreserved.NopartofthispublicationmaybereproducedOrtransmittedinanyformorbyanymeans,includingphotocopyingandrecording,orbyanyinformationstorageandretrievalsys
5、tem.January 2024ScalingReuseModels:AGuidetoStandardizedMeasurementForewordGimHuayNeoManagingDirector,WoridEnomicFo11jmRajeevPrabhakarPartner,Kearney,UnitedStatesAcceleratingtheadoptionofreuseisanimportantdrivertowardsaworldfreeofplasticpollution.Publicandprivatesectoreffortsforreusesolutionshaveincr
6、easedsignificantlyinthelastyears.Notably1leadingconsumergoodscompanieshavesetmmitmentsandimplementedplans,amidaburgeoninginnovationlandscape.NewpolicyframeworkssuchastheEuropeanUnionsPackagingandPackagingWasteRegulationandtheforthcomingUnitedNationsPlasticsTreatywillprovideadditionalballasttomainstr
7、eamreusesystems.Againstthesedevelopments,itisbecomingurgenttoharmonizethewayinwhichstandardsaresetandprogressmeasured.Afragmentedapproachintarget-settingandmeasurementwouldslowdowntheWidescaleadoptionofreusemodels,createinconsistencyinthequalityofreportingandleadtoalossofconsumerconfidence.Itiswitht
8、hisobjectiveinmindthattheWorldEconomicForumsConsumersBeyondWasteinitiativehasbeenconveningamultistakeholderworkinggroupsinceearly2022todiscussreuseguidelinesandstandards.Thiswhitepaperprovidesguidanceonstandardizedreusemeasurementandofferscorporatestakeholders,policy-makers,standardsettersandecosyst
9、emactorsaframeworktotracksuccessonreusemodels.Itistheculminationofworkinggroupmemberinputsandbasedonrecommendationsfromtheteam.Selectcompaniesinthegroupalsopilotedapreliminaryversionoftheguidelinesagainsttheirreuseactivitiestoensuretheprinciplesweretestedinreal-worldsettings.Theseguidelinesonstandar
10、dizedreusemeasurementmustbecontinuallyrefined.TheCBWinitiativewarmlywelcomesstakeholderstoprovidefeedbackandjoinourstrategicefforttofocusoncollaborativecapacitybuilding.Ourgoalistoworktowardsagoldstandardonprogressmeasurementforreusemodels.Wewishtoexpressourgratitudetoallcontributorsandinvitereaders
11、toexploreourmeasurementguidance.Pleasejoinusinthisendeavourtocutplasticpollution.ExecutivesummaryWithgovernmentsandcompaniesnowsettingreusetargets,itisessentialtostandardizehowsuccessismeasured.Thisistoavoidafragmentationintarget-settingandmeasurementapproaches,whichwouldslowdowntheWidescaleadoption
12、ofreuse.TheWorldEconomicForum,sConsumersBeyondWaste(CBW)initiativehasbeennveningaworkinggroupofleadingconsumercompaniesandnon-profitorganizationssinceearly2022tobuildaseminalguidetostandardizedreusemeasurement,withtwoprioritymetricsthatincombinationmostrobustlytrackprogressonreuse.Attheendof2022,the
13、Forumpublishedapreliminaryversionoftheguidelineswiththeprioritymetrics,parameterswithinclusionsandexclusions,andcalculationexamples.In2023,theseguidelineswerepilotedandselectcompaniesintheworkinggrouptestedthemetricsinreal-worldsettingsagainsttheirrespectivereuseactivities.Themeasurementguidelinesha
14、vebeenrefinedbasedontestingoutcomesandworkinggroupcontributionsthroughoutthepastyear.In2024,workinggroupmemberswillfocusoncollaborativecapacitybuildingandreachingconvergenceonremainingareaswithdivergentstakeholderperspectives(theseareasarehighlightedthroughoutthewhitepaper).Assuch,thisguideshouldber
15、egardedasastatusreportthatwillbeiteratedandimprovedoverthecomingyear.Ultimately,theambitionisforthesereusemeasurementguidelinestobecometheacceptedstandardforallstakeholders,whichwillsupportacceleratingtheadoptionofreusemodelsatscale.TheConsumersBeyondWasteworkinggrouponstandardizedreusemeasurementcomprisesAmcor,Ca-Cola,theEllenMacArthurFoundation,Greenpeace,Nestle,PepsiCo,TerraCycIe,Unilever,WalmartandtheWorldWildlifeFund.Thewhitepaperistargetedat:- Corporatestakeholderscommittedtoexploring,enablingand/ortestingnewreusemodels,particularlywithintheconsumergoodsandretailsectors.- Pol
