《小米公司基础介绍(英文) The Development of Xiaomi.docx》由会员分享，可在线阅读，更多相关《小米公司基础介绍(英文) The Development of Xiaomi.docx（2页珍藏版）》请在第壹文秘上搜索。
1、TheDevelopmentofXiaomiXiaomizfoundedinApril,2010zisamobilecompanywhichconcentratesonsmartsoftwareandelectronicproducts.ThelogoofthisbrandisMlzwhichisshortforMobileInternet.AnditalsomeansMissionImpossiblewhichstandforovercomingimpossiblechallenges.Thiscompanyaimsatlowerpriceandhighercostperformance.A
2、ndbecauseofthistarget,itsproductsareacceptedbythepublicsothatitdevelopedquickly.AfterXiaomicompanywasfounded,itreleasedMIUIsystematfirstandthenhadaboom.Nextyear;thefoundingteamdeclaredthattheywouldstepinthemobilephonemarket.OveronemonthIaterrXiaomiMobilePhoneReleaseConferencewasheldin798ArtZoneinBei
3、jingwhereMi1wasreleasedanddrewattentiontothepublic.So,afterpeoplewereadmittedtoreserveXiaomimobilephonesontheInternet,thecompanygotahugesalerapidlyinashorttime.Atthesametime,thesalewasmotivationfromthemarket.Afterit,Xiaomicompanydevelopedquickly.WhattheyreleasedwerenotonlyaseriesofXiaomiMobilePhoneb
4、utalsootherelectronicproductssuchaslaptopsandMiBands.MostoftheseproductshavewonagoodreputationforXiaomicompany.However,it,sinevitableforthecompanytobeexposedsomenegativenews.On2ndSeptember,2015ztheChairmanofQingcongMobilePhoneCompanycomplainedthatXiaomiexaggeratedintheiradvertisementwhichledtomisund
5、erstandingtopeople.ThenXiaomicompanywasfinedbecauseofthis.AsforthecultureofXiaomicompany,wecanknowthatthereisntstrictclassestodividetheemployees.Allofthemarefriends.XiaomithinkshighlyofcreativeInternetculture,avoidinglongtimemeetingstoleteveryemployeeworkinrelaxingatmosphereandexerttheircreationasmu
6、chaspossible.Xiaomibelievesthatusersaretheoriginofmotivationandthecompanydevelopsatafastspeedwiththeexpectationofeveryonesenjoyingthetechnology.Tosomeextent,it,snotfalsetosayzXiaomiisthecoolestcompany/fortheXiaomi,sfans.XiaomihaslauncheditsproductsinSingapore,India,Brazilandsoon.Anditisexpandingitsfootprintacrosstheworldtobecomeaglobalbrand.
