电子商务论文——京东商城网站学习.docx
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1、简介Jingdong(JD)isoneoftheleadingintegratednetworkretailenterprisesinChina.Thecompanyadherestothecustomerfirstbusinessphilosophy.Itprovidesahighqualityserviceplatformforsuppliersandvendorsbycontinuousinvestmentandconstructionofthelogistics,technicalandfinancialsystem.Thecompanyiscommittedtobuildahighq
2、ualityonlineportalwhichreliedonbythemajorityofusers,andcreatenewvalueforindustrialchain,economicandsocialdevelopment.Asthewell-knownB2Cmarketplaceforproductsandservices,Jingdongbusinesslinerelatestovariouscategoriessuchaselectronics&computers,office&schoolsupplies,homeappliances,automotive&industria
3、l,home,gardenandtools,sports&outdoors,bags&accessories,etc.JingdongisoneofthelargestonlinedirectsalescompanyinChinaintermsoftransactionvolumewithamarketshareinChinaof54.3%inthesecondquarterof2014,accordingtoiResearch,athird-partymarketresearchfirm.Thecompanybelievethattheyprovideconsumersanenjoyable
4、onlineretailexperience.Throughthecontent-richanduser-friendlywebsiteJDandmobileapplications,itoffersawideselectionofauthenticproductsatcompetitivepriceswhicharedeliveredinaspeedyandreliablemanner.Thecompanyalsoofferconvenientonlineandin-personpaymentoptionsandcomprehensivecustomerservices.Inordertoh
5、avebettercontroloverfulfillmentandtoensurecustomersatisfaction,ithasbuilttheirownnationwidefulfillmentinfrastructureandlast-miledeliverynetwork,staffedbytheirownemployees,whichsupportsbothonlinedirectsalesandonlinemarketplacebusinesses.Jingdonghasestablishedstrongrelationshipswiththeirsuppliersasthe
6、ydeveloptheironlinedirectsalesbusiness.1.everagingourstrengths,theylaunchedtheironlinemarketplacebusinessin2010,whichhasallowedthemtosignificantlyexpandtheirselectionofproductsandservices.历史InJune,1998,jdwasofficiallyestablishedinZhongguancun,China,byagroupofyoungChineseInternetpioneersledbyMr.1.iuQ
7、iangdong.In2013,thenumberofactiveusersreached47.4million,completeordersreach323.3billion.InOctober2011,theworlds100mostvaluablenewInternetcompaniesselectedby“BusinessInsiderwherejingdongmallwasthefourth,becometheonlyoneadmittedtothefirstfiveChinesecompanies.ActuallythefirstnameofthiscompanywasnotJin
8、gdongbut360buy,.InMarch2013,thedomainname4360buy,wasformallyswitchedtoJD.Inaddition,thejingdongmallofficialnamewasreducedtojingdong,.Thenthecompanyreplacethe1.OGO.JD.COM京乐1.京东商摭JD.COM京乐Figure4GoldSupplierandTrustPassontheWebOnMay22,2014,jingdonggroup(nasdaqstockcode:JD)officiallylistedonthenasdaq,pr
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