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1、1.anaSynkovskaAPK独联体市场的农化品应用概况AGROCHEMICA1.SPRODUCTSAPP1.ICATIONINCISMARKET1.anaSynkovska,MarketingDirectorPK-INFORMPrivateandindependent,agriculturespecializedconsultingagencyFul1-circleresearchagency,primaryandsecondarymarketdata80personstaff(25peoplecall-centerand10analysts)Wearecoveringmarketsof
2、RussiaandUkraine,willtargetstudiesinKazakhstan,BelorussiaandMoldovaHead-officeinDniprocity(Ukraine),representativeofficesinKiev.RussianofficebasedinKurksWeproducebigannualBanelstudyMarketofCpPandseedsintheUkraine/RussiaOurclientsareBayer,Syngenta,BASE,August,Schelkovo,JohnDeereetc.OurpartnersareIFC,
3、WorldBank,Kynetec,P+M,MinistriesOfAgricultureetc.2ABK-Informagriconsultingfrom1996ScopeofmethodologygoWegettheinfo?MethodProjectbasedonCATlinterviewsfollowedbyCT1call-backsSampledistributionaccordingtoregions,cropsizestructureandAgroholdingmembershipDataweightingaccordingtoregions,cropsizestructurea
4、ndAgroholdingmembershipSampleEieldworkEieldworktiming:AprilSeptemberFieldcropsdataavailableon16thNovemberSpecialcropsdataavai!ableon22thSeptemberRecruitmcntcriteriaSmall-scalefarmswiththeplantedareasstartingfrom500ha;1.arge-scaleagriculturalfarms,whichareasexceed10000ha;AgriculturalholdingsTargetaud
5、ience:agronomistsandfarmmanagerswhoareresponsibleformakingdecisionsaboutthechoiceofcropprotectionproductsandseedsTherepresentativesampleincludes-1800agriculturalenterprisesinRussiaand1000inUkraine,producing:-Oilseeds(sunflower,rapeseeds,soya)-Cereals(wheat,barley,rye,oatandpeas)-Maize+Specialcrops(f
6、ruit,vegetables,potato)andSugarbeetScopeofinformationcropprotectionINFORMATIONABOUTENTERPRISESANDFARMERSINFORMATIONABOUTFIE1.DScropsoiltypepreviouscropintendedend-marketlocation(oblast)clientssalesregionstypeofenterpriseagroholdingmembershipfarmsizefarmspecialisationcropsizefarmersagefarmerseducatio
7、nsourcesofinformationpersonaladvisorsagriculturalmagazinesnewmediainternet,smartphone,ScopeofinformationcropprotectionINFORMATIONABOUTCROPPROTECTIONmanufacturersmarketsharesdistributorsmarketsharesproductsmarketsharesdoseratesperhectaretiming(BBCH)targets(weeds,diseases,pests)tank-mixesproductstechn
8、icalsegmentationactiveingredientstreatmentscostsintentiontoreusecroparea(ha)Nettoarea(ha)PASSarea(ha)Superdevelopedarea(ha)volume(It:kg)(tonnes)MEASURESvalueproducerprice(UAH,USD,EUR)valuerecommendedprice(UH,USD,EUR)valueend-userprice(UH,USD,EUR)averagenumberoftreatmentsperhaaveragecostperha(localcu
9、rrency/ha),(ha)averagedoserate(It;kg/ha)producttype/productsector(al1cropprotectionproductssectorsincluded)suppliergroupsupplierharvestyear/agriculturalseasonwhenproductwasappliedproducerawarenesspriceawarenessAnnualPanelstudyMarketofCPPandseedsintheUkraineZRussia1.Seeds2.Seedtreatments3.Trendsofcro
10、pprotectionusage(informationofal1typesofpreparationsgivenbyareas,usage,cropsandregions,aswel1asinmoneyequivalent)3.1Herbicides3.2Fungicides3.3Insecticides6PanelstudycontentsRUSSIA:GCHEMMARKETIN2016745.846.246.647.147.912.012.212.713.613.83.02.93.02.92.717.217.117.016.415.80.010.020.030.040.050.060.0
11、70.080.020132014201520162017A11kindoffarmsGrainsOi!seedsPotatoFeedcrops8Mostlyallareasofgrainsandoilseedscropsisplanedbyfarmsandagroholdings(bigagriculturalproducingcompanies).Maincropsare:wheat,barley,corn,sunflower,rapeseedsandsoya.Butthefruitsandvegetablecropsaremostlyconcentratedinpopulationshou
12、seholdings.45.445.646.146.647.512.012.212.713.613.80.60.60.70.60.516.716.616.515.915.30.010.020.030.040.050.060.070.080.020132014201520162017FarmsandagroholdingsRussia:agricropsacreagestructure925.125.326.827.727.99.09.48.98.38.02.42.72.82.93.180%81%83%83%81%20132014201520162O1711kindoffarmsWheatBar
13、leyCornshareinacreage24.925.026.627.527.78.99.28.78.27.92.42.62.72.83.080%81%82%83%81%20132014201520162017veragesizeandbigfarms(holdings)whoatbarleycornshareFromallgraincrops80%comesonwheat,barleyandcorninRussia.Itstraditionalgraincropsinthecountry.107.36.97.07.67.91.52.02.12.22.61.31.21.01.01.084%8
14、3%80%79%83%20132014201520162O1711kindoffarmssunflowerrapeseedssoyashare7.26.97.07.67.91.52.02.12.22.61.31.21.01.01.084%83%80%79%83%20132014201520162017Averageandbigfarms(holdings)sunflowersoyarapeseedsshareimportanceofoi!seedscropisincreasingduetoIheirprofitabi1ity.Mainoilseedscropsaresunflower,rape
15、seedsandsoybeanstheirshareintotaloilseedscropisover82%.Onemorequiteimportantoilseedscropislinseeds(flax).Russia:oilseedscropsarerisingWeareinterviewing1800farmsinRussiatogetthedata1136224023420220118211275711812Povolzhskiysevero-KavkazskoyZapadno-SibirskiyCentra1-ChernozyomUralskiyCentralVolgo-Viats
16、kiyEast-SiberianFarEaslKaliningradskiyNorthl2wheat64953%sunflower15513%barley13411%soybean13411%corn907%rapeseeds262%other*373%Herbicides69457%Fungicides24920%Seedtreatment18916%Insecticides665%Others*262%*Includesoats,ryeetc*includesgrowregulates,biopreparationsetc.MARKETVA1.UE:1224mlnUSDRussia:distributionofmarketbycropsandtypesofcropprotection132%2%2%3%3%5%EluniisPumaSuper7,5GalaxyTopAkSialBalerinaEuro-1.ightningHerbicides*4%5%5%8%14
