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1、1adabbr.advertisement-advertabbr.2advertisementn.itemofpublicityforaproductorservice,inmagazine,onTVetc3advertisingagencypanyspecialisinginproducingandplacingadvertisementsforclients4AIDAabbr.Attention,Interest,Desire,Action-theobjectiveofalladvertisements5benefitn.advantageofaproductorservice,usual
2、lyderivedfromitsfeatures6billboardusn.signboard,usuallyoutdoors,foradvertisingposters;hoardingu7circulationn.averagenumberofcopiesofamagazinesoldinaparticularperiod8classifiedadsn.smalladvertisementsinmagazineornewspapercategorisedbysubject9commercialn.paidadvertisementonrad100rTV10couponn.partofapr
3、intedadvertisementusedfororderinggoods,samplesetc11double-pagespreadn.advertisementprintedacross2pagesinamagazineornewspaper12eye-catchersn.somethingthatespeciallyattractsone,sattention-eye-catchingadj.13featuresn.specialcharacteristicsofaproduct,usuallyleadingtocertainbenefits14hoardingun.signboard
4、,usuallyoutdoors,foradvertisingposters;billboard115postern.largesheetofpaper,usually16primetimen.hoursonradio&TVwithlargestaudience,esp.theeveninghours17promotev.to(tryto)increasesalesofaproductbypublicisingandadvertisingit18slotn,specifictimeinabroadcastingschedule,whenacommercialmaybeshown19target
5、n,objective;whatoneisaimingat-targetaudiencen.20U.S.P.abbr.UniqueSellingProposition;whatmakesaproductdifferentfromothersBanking1balancen.thedifferencebetweencreditsanddebitsinanaccount2bankchargesn.moneypaidtoabankforthebanksservicesetc3branchn.localofficeorbureauofabank4checkbookusn.bookcontainingd
6、etachablechecks;chequebooku5checkusn.writtenordertoabanktopaythestatedsumfromonesaccount;chequeu6creditn.moneyinabanka/c;sumaddedtoabanka/c;moneylentbyabank-alsov7creditcardn.(plastic)cardfromabankauthorisingthepurchasingofgoodsoncredit8currentaccountn.banka/cfromwhichmoneymaybedrawnatanytime;checki
7、ngaccount159debitn.asumdeductedfromabankaccount,asforacheque-alsov.10depositaccountn.banka/conwhichinterestispaid;savingsaccountus11fillin*v.toaddwritteninformationtoadocumenttomakeitcomplete;tofilloutus12interestn.moneypaidfortheuseofmoneylent-interestraten.13loann.moneylentbyabanketcandthatmustber
8、epaidwithinterest-alsov.14overdraftn.deficitinabankaccountcausedbywithdrawingmoremoneythanispaidin15payinv.paid,paidtodepositorputmoneyintoabankaccount16payeen.persontowhommoneyispaid17paying-inslipn.smalldocumentrecordingmoneythatyoupayintoabankaccount18standingordern.aninstructiontoabanktomakeregu
9、larpayments19statementn.arecordoftransactionsinabankaccount20withdrawv.-drew,-drawntotakemoneyoutofabankaccount-withdrawaln.CompanyStructure1AccountsDept.n.departmentresponsibleforadministeringacompanysfinanciala仔airs2A.G.M.uabbr.AnnualGeneralMeetingofacompanysshareholders3boardofn.agroupofpeoplecho
10、sentodirectorsestablishpolicyforanddirectorcontrolacompany4chairmanun.personwhoheadsaBoardofDirectors;headofacompany;chairperson5directorn.amemberoftheboardofdirectors6executiven.personwhomanagestheaffairsofaofficeruscorporation-chiefexecutiveofficern.7headquartersn.acompanysprincipalormainofficeorc
11、entreofcontrol8managern.personresponsibleforday-to-dayrunningofadept;executiveofficerus9managingdirectorun.seniordirectorafterthechairmanresponsibleforday-to-daydirection10MarketingDept.n.dept.responsibleforputtinggoodsonmarket,inc.packaging,advertisingetc11organisationchartn.atableorplanshowingacom
12、panysstructuregraphically12PersonnelDept.n,departmentresponsibleforrecruitmentandwelfareofstafforemployees13presidentusn.thehighestexecutiveofficerofacompany;headofacompany14ProductionDept.n.departmentresponsibleforphysicalcreationofproduct15PurchasingDept.n,departmentresponsibleforfindingandbuyinge
13、verythingneededbyacompany16R&DDepartmentn.departmentresponsibleforResearchandDevelopmentof(new)products17receptionn.theplacewherevisitorsandclientsreportonarrivalatacompany18SalesDepartmentn.departmentresponsibleforfindingcustomersandmakingsales19shareholdern.personwhoholdsorownssharesinorapartofaco
14、mpanyorcorporation20vicepresident05n.anyofseveralexecutiveofficers,eachresponsibleforaseparatedivisionContracts1agreementn.anarrangementbetweentwoormorepeople,countriesetc;contract2appendixn.additionalorsupplementarymaterialatendofcontract,booketc3arbitrationn.settlementofadisputebyapersonchosenbybo
15、thparties-toarbitratev.4articlen.aparticularstatementorstipulationinacontractetc;clause5clausen.aparticularstatementorstipulationinacontractetc;article6conditionn.anythingnecessarybeforetheperformanceofsomethingelse7forcemajcuren.superior,power;unforeseeableeventexcusingonepartyfromfulfillingcontract8fulfilv:tosatisfyacondition;tocompletetherequiredtask;tofulfill1559hereinadv:inhere;inthis(documentetc)10hereinafteradv:inthefol
