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1、TestingUXANDUSERRESEARCHINDUSTRYSURVEYREPORTOur4thannua1.industrysurvey.Thefie1.dsofuserexperienceanduserresearchhavetakenanewshapeoverthepastfewyCari.No1.ongerre1.egatedtoafew1.onechampionsinanygivenorganization,theuserexperiencehasbecometheconcernofeveryoneFromproductdesignerstoseniorexecutives.In
2、todiiy,shigh1.ycompetitivemarket,customershavecometoexpectexce1.1.entexperiencesfromdigita1.products,andcompaniesthatarentde1.iveringcanquick1.ybecomeirre1.evant.Organizationsreracingoundersauttheircustomersbehavioranda1.titudesSotheycanmeet(heirneedsandern(heirbusiness.Becauseofgrowingcustomercxpcc
3、tutinsandincreasedpressurefromcompetitors,organizationsarcstarting(oinvestinuserresearchear1.yandoftenthroughoutdeve1.opmentandbeyond.InIhiSfourthannua1.UXandUserResearchIndustrySurvey,weasked2.238professiona1.sacrossawidevarietyOfindustricshowtheirorganizationsarcapproachinguserexperienceandconduct
4、inguserearch.HerearctheresponsesCAT1OREIAI1.IHiA1.T1.KARIiAPnARMAcKrncAISOTHERMIiIJIAIXAVE1.ESUREJuOSPnA1JTYIh-SinesssiipportanGscsI1.1.ecdmmiinicationsCOXSUMIiRtXX)DSIBRAN!5SNoNPRemVernmentV11JtX)SMoBU上GAM1.NGINSURANCEManufaci1.ring6. Howmanypeop1.eareemp1.oyedatyourcompany?25%7. Whichofthesechoice
5、sbestdescribesyourro1.e?10%INH(XSENSU1.TA11A1.ANAGENCY,I1.1.iBUSINESSOWNER8. What1.eve1.ofseniorityisyourro1.e?54%9. Whatisyourprimaryjobfunction?38%20%12%10%8%4%4%4%D1.S!GNXRESEARcHOTHERPRODUcIMANAGtMfcNTMARKEnNGEXECimvnENGINEERINGSAU-SQuestions10-12targetUXDesign.ProductManagement,andEngineeringro
6、tes.10.Atwhatstagesofdeve1.opmentdoyou(oryourteam)conductuserresearch?Se1.ecta1.1.thatapp1.y.72%76%BRFOREBEGINNINGNYDfcS1.GNOR*VEIrH3MFNTDURiNGTHEDCSKiN.,PROrOTYPtNGPHASF.DURjXGTHEDEtF1.QPMEM7CODINGPHAsfcAFFDEVF1.QPMENTiSCoMPMnKBnH)RE1.AUNCHINGAFTERiunoifngradi(iona1.1.y.productteamsoccasiona1.1.ype
7、rformedexp1.oratoryresearchusingmethods1.ikein-personinterviewsandfocusgroupspriortothedesignphase,andthentheyranusabi1.itytestsimncdiate1.ybeforeorafter1.aunch.Thesedays,however,theresashifttowardgeuinguserinsightsear1.ierandmorefrequent1.yduringdeve1.opmentProductteams*refindingthatcontinuoususerf
8、eedbackduringtheprototypingphasehe1.psthemrefinetheirconceptsquick1.ybeforeinvestingindeve1.opment.Thisu1.timate1.ysavesIhcmthetime.cost,andhass1.eofdoingrework-andithe1.pstoensureproductadoption.Organizationsarea1.sopursuingmorecar1.y-stageresearchbeforetheyevendeve1.opaproductconcept,1.ookingtothe
9、ir(argc(users(oidentifyneedsinthemarket.Theresagrowinginterestintestingtounderstandusersneedsandattitudes,notjusttheirabi1.ityiouseaninterface.Inaddition,companiesareincorporatingmorefrequentcomcitivcresearchounderstandcustomerepec(a(ionandbenchmarkingomeasuretheimpactofchanges(o(hecustomerexperienc
10、e.11.Howdoesyourteamusetheresu1.tsofyouruserresearch?87%72%53%50%42%35%31%23%5%INDIRsTANDCVSTOMI：RNI：mSANDATnnrDES雷MExr()R(J11iERSTAKE1.K)nRS*H1.NIHEIEAMGBSWrn口NSPRzrSRMWRI0Rr117JAJnTESTSEXHjUNTRENDS1.NoUKANA1.YI1.CSTCnAPPSTORE1.ISTINGS12. Howdsyourteamreviewtheresu1.tsofyourusabi1.itytests?IPHmEONT
11、HE1.rAMREVIEWRESEARCHANDREPORTTORESTOFBttTFAMRESEARCHANDSENDSCSARETORTThisquestiontargetsC-1.eve1.orSeniorExecutivero1.es.13. P1.easeindicatehowstrong1.yyoudisagreeoragreewiththefo1.1.owingstatements: 1.SERRESiiARa1.MAKESOURCOMPANYMOREEFHCttNT USERRtSfczKRCHIMPROVEST1.1.EQcIA1.ITYOFOtJRPRoo1.CTSsfcR
12、V1.etS IWANTTOENAB1.hNK)W:FEOT1.INTHECOMMNYTODOUSERRESEARCH VO)CEOF1.1.iECtCTOMFRISANIMRMnANTFACrORISOURISK)NSSTRONG1.YDISAGREESOMEZ1.iATSoMEwHATAGREEDtSAGREfcDISAGREEAGREEVrRQNG1.YAGREEWhereasuserexperienceusedtobere1.egatedtooneortwodesignerswithinacornpatiy.itsnowbecomingawayof1.ifeforf(xuard*thinkingoraniaions.ExecutivesupportforUX.userresearch,andcnd-(ocndcustomerexperienceisontherise.Business1.eaderswhohaveinvestedinUXircrea1.izingthROIoftheiruserresearchdo1.1.ars.BuyinfromtheC-suiecou1.dbeonereasonforthegro
