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1、Chapter 1 Company Profile11.Company informationNameStarbuckName abbreviationSBUXHeadquarters locationSeattleEstablished time1971Business scopeCoffee22.Basic situation introduction Starbucks is a name, a chain of American Coffee company was founded in 1971, is the worlds largest Coffe e chain stores,
2、 the headquarters is located in Seattle city America Washington state. Retail products Starbucks includes more than 30 top global Coffee beans, Handmade all kinds of pastries food concentration Coffee and a variety of Coffee hot and cold drinks, fresh and delicious and Coffee machine, a variety of C
3、offee cup merchandise. Nearly 12000 branches throughout North America, South America, Europe, the Middle East and the Pacific region Starbucks has in the global scope.33.Other informationStock code04337Total number of H Share730600000ChairmanHoward SchultzBoard of directorHoward Schultz、Orin C Smith
4、、Barbara Bass、Howard Behar、William W. Bradley、Craig J. Foley、Olden Lee、Gregory B. Maffei、Arlen I. Prentice、James G. Shennan Jr、Myron E. Ullman III、Craig E. Weatherup4 Chapter 2 Company risk description and future plans5Starbucks in recent years, with the rapid expansion of scale to reduce costs and
5、other measures, store location design, staff training, etc damagingly, more and more customers find Starbucks a decline in the quality of service, the original experience of culture gradually fade. Scale rapid expansion did not bring Starbucks performance and brand of the synchronizing lifting, enda
6、nger its healthy development. Had to shut down one of survival pressure, Starbucks stores, redundancy, and energy into aimed at to improve the customer experience Starbucks revival plan.1.Risk62.PlansContraction front, build brand with scarce place;To develop new products;Holdings continued to promo
7、te the competitiveness of the service; Interactive marketing, dual experience;Industry cooperation, cross-selling sublimation customer value;Interweave, strengthen group marketing with customers.7Chapter 3 Financial Analysis8 Liquidity of Short Term Assets The ratio analysis through the financial st
8、atement data, ability can reflect the corporate liquidity, leverage and debt, so as to let us know that the financial situation of enterprises and financial risk, data are as follows:9Current RatioYears Ended May 31,2013 and 2011(In millions)2,0132,0122,011 Current assetsA 5,471.00 4,200.00 3,795.00
9、 Current liabilitiesB 5,377.00 2,210.00 2,076.00 Current radioAB1.02 2.09 1.83 Current Ratio1011 Starbucks three years this liquidity ratio rose after the first down. In 2013, the liquidity ratio Starbucks was 1.02, the lowest for three years. The above data, Starbucks short-term debt paying ability
10、 has declined. Usually, high liquidity ratio means high liquidity, however, companies should not pursue the high flow rate, because a high level of liquid assets is the need to spend more cost.Quick RatioYears Ended May 31,2013 and 2011In millions201320122011Remaining current assetsA379525232437Curr
11、ent liabilitiesB537722102076Acid-Test ratio AB0.711.141.17Quick Ratio12 This ratio is used to measure the companys ability to repay debts quickly, Starbucks quick ratio is low and declining, from the companys overall development, this may be related to the growth of the inventory, accounts receivabl
12、e.13Working CapitalYears Ended May 31,2013and 2011(In millions)2013 20122011Current assetsA5471 42003795Current liabilitiesB537722102076Working CapitalA-B9421901719Working Capital14 Starbucks working capital for 94, 2013, fell by 95.7% on the previous period, this is due to the current liabilities i
13、n 2013 and grew by 43.3% last year.15Evaluation of Liquidity of Short Term Assets The above calculation analysis and accounting statements, the Starbuck Corp liquidity ratio, quick ratio, working capital than last year decreased by 1.07, 0.55, 2096, explained that the enterprise short-term debt payi
14、ng ability has declined, reflecting the Starbuck Corp the cash to pay 1 years maturing debt repayment, a serious shortage of capacity. This shows that enterprises need long-term capital to repay short-term debt. To sum up, the Starbuck Corp short-term debt paying ability is not strong, the company i
15、s based on the financial structure of high risk, high reward, if the business downturn, says the firms leverage degree is high, the financial structure is unstable.16Profitability MeasuresProject20132012ChangeROE0.06% 10.42%-10.36%Return on Total Assists0.09% 17.78%-17.69%Equity Multiplier2.061.640.
16、42Total Asset Turnover1.511.71-0.2Net profit Margin0.06% 10.40%-10.34% Du Pont Analysis17Net interest rates change factor analysisEquity multiplier equity multiplier rising impact on net interest margin=（2.06-1.64）1.7110.40%=7.47%Total assets turnover rate impact on the profit multiplier net rate of =2.06(1.51-1.71) 10.40%=-4.28%Net sales decline in interest rates on equity multiplier net rate of =2.061.51(0.06%-10.40%) =-32.16%18 According to the calculation results can be seen, the rate of ret
