ecommerce电子商务.ppt

上传人:p** 文档编号:171504 上传时间:2023-03-16 格式:PPT 页数:50 大小:435.50KB
下载 相关 举报
ecommerce电子商务.ppt_第1页
第1页 / 共50页
ecommerce电子商务.ppt_第2页
第2页 / 共50页
ecommerce电子商务.ppt_第3页
第3页 / 共50页
ecommerce电子商务.ppt_第4页
第4页 / 共50页
ecommerce电子商务.ppt_第5页
第5页 / 共50页
ecommerce电子商务.ppt_第6页
第6页 / 共50页
ecommerce电子商务.ppt_第7页
第7页 / 共50页
ecommerce电子商务.ppt_第8页
第8页 / 共50页
ecommerce电子商务.ppt_第9页
第9页 / 共50页
ecommerce电子商务.ppt_第10页
第10页 / 共50页
亲,该文档总共50页,到这儿已超出免费预览范围,如果喜欢就下载吧!
资源描述

《ecommerce电子商务.ppt》由会员分享,可在线阅读,更多相关《ecommerce电子商务.ppt(50页珍藏版)》请在第壹文秘上搜索。

1、Electronic Commerce电子商务电子商务Lead-in activitieslHave you ever bought anything through the Internet? If you have, why do you decide to shop online? If you have not, what are the reasons for you not trying to do so?lShopping online now seems to be very trendy because of its speediness and convenience. Y

2、ou can shop at home without going outside. In spite of this, there are still some people who may get online quite frequently, even everyday, but never shop online.lPossible reasons for not doing so Dont trust websites & be afraid of being cheated. Be afraid of the qualities of the products. Be afrai

3、d that the good after-service can not be provided. Be unfamiliar with or dont know how to shop online. There are no products online that I want. Payment and delivery procedures are complicated and insecure. The goods are not plentiful enough.l What Is E-Commerce? 什么是电子商务?什么是电子商务?l Types of E-Commerc

4、e 电子商务的类型电子商务的类型l Electronic Data Interchange (EDI) 电子数据交换电子数据交换l E-Learning 电子学习电子学习l Going Global with Internet Marketing利用因特网营销走向全球利用因特网营销走向全球Lecture OutlineWhat Is E-Commerce? E-Commerce refers to doing business through electronic media or the practice of buying and selling products and services

5、 over the Internet, utilizing technologies such as the Web, Electronic Data Interchange (EDI), email, electronic fund transfers and smart cards, without face-to-face meeting between the two parties of the transaction. E-Commerce is expected to boom beyond limits in the near future, and it will play

6、a major role in the way that small, medium and large companies conduct business either with their consumers or other businesses. The boundaries between “conventional” and “electronic” commerce will become increasingly blurred as more and more businesses move sections of their operations onto the Int

7、ernet.l Advantages of E-Commerce over Store Retail Overcome Geographical Limitations:If you have a physical store, you are limited by the geographical area that you can serve. With an e-commerce website, the whole world is your playground. Additionally, the advent of M-commerce, e-commerce on mobile

8、 devices, has dissolved every remaining limitation of geography. Gain New Customers with Search Engine : Visibility Physical retail is driven by branding & relationships. In addition to these two drivers, online retail is also driven by traffic from search engines. It is not unusual for customers to

9、 follow a link in search engine results, and land up on an e-commerce website that they have never heard of. Lower Costs:One of the most tangible positives of e-commerce is the lowered cost. A part of these lowered costs could be passed on to customers in the form of discounted prices. The following

10、 are some of the ways that costs can be reduced with e-commerce: Lower CostsAdvertising & Marketing:Organic search engine traffic, pay-per-click, and social media traffic are some of the advertising channels that can be cost-effective. Lower CostsPersonnel:The automation of checkout, billing, paymen

11、ts, inventory management, and other operational processes, lowers the number of employees required to run an e-commerce setup. Lower CostsReal Estate:This one is a no-brainer. An e-commerce merchant does not need a prominent physical location. Locate the Product More Quickly: On an e-commerce websit

12、e, customers can click through intuitive navigation or use a search box to immediately narrow down their product search. Some websites remember customer preferences and shopping lists to facilitate repeat purchase. Eliminate Travel Time and Cost: It is not unusual for customers to travel long distan

13、ces to reach their preferred physical store. E-commerce allows them to visit the same store virtually, with a few mouse clicks. Provide Comparison Shopping:E-commerce facilitates comparison shopping. Several online services allow customers to browse multiple e-commerce merchants & find the best pric

14、es. Enable Bargains, Coupons, & Group Buying:Though there are physical equivalents to bargains, coupons, & group buying, online shopping makes it much more convenient. If a customer has a deep discount coupon for turkey at one physical store & toilet paper at another, she may find it infeasible to a

15、vail of both discounts. But the customer could do that online with a few mouse-clicks. Provide Abundant Information:E-commerce websites can make additional information easily available to customers. Most of this information is provided by vendors, and does not cost anything to create or maintain. Re

16、main Open All the Time:Store timings are now 24/7/365. E-commerce websites can run all the time. From the merchants point of view, this increases the number of orders they receive. From the customers point of view, an “always open” store is more convenient. Create Markets for Niche Products(小众产品、特制产品小众产品、特制产品)Buyers & sellers of niche products find it difficult to locate each other in the physical world. Online, it is only a matter of the customer searching for the product in a search engine. On

展开阅读全文
相关资源
猜你喜欢
相关搜索

当前位置:首页 > IT计算机 > 电子商务

copyright@ 2008-2023 1wenmi网站版权所有

经营许可证编号:宁ICP备2022001189号-1

本站为文档C2C交易模式,即用户上传的文档直接被用户下载,本站只是中间服务平台,本站所有文档下载所得的收益归上传人(含作者)所有。第壹文秘仅提供信息存储空间,仅对用户上传内容的表现方式做保护处理,对上载内容本身不做任何修改或编辑。若文档所含内容侵犯了您的版权或隐私,请立即通知第壹文秘网,我们立即给予删除!