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1、商业房地产开发与管理（英文版）CommercialRealEstateDevelopment&ManagementPracticeSecondEditionYangBaominJiangHeTsinghuaUniversityPressFirstEditioninSeptember2006SecondEditiononJune1st,2008ContentsChapter I InnovativeOperationofCommercialRealEstateBusinessin21stCenturyChapter II TalentsManagementandCorporationAdmini
2、strativeMechanism1.TalentsManagementTheoryandCommercialRealEstateEntrepreneurEvolution2.OptimalMechanismofCorporationManagementandItsApplicationinPrivateDepartmentStoresChapter III StrategicConsiderationsonRealEstateGroupCompanyandCommercialRealEstate 1 ConsultingResearchonDevelopmentStrategyofRealE
3、stateandRetailGroup 2 OrganizationalStructureDesignofCommercialRealEstateCorporationChapter IV MarketInvestigationandConstructionPlanningofCommercialRealEstate 4.1 novativeModelandCaseofMarketInvestigationonCommercialPropertyandRetail 2 ConstructionPlanningConceptInnovationandShoppingMailExample 3 I
4、nvestigationonEnglandBirminghamBurlingShoppingMalianditsInspirationsforLocalShoppingMallsChapterV CommercialRealEstateInvestmentDecisionMakingandDevelopmentPlanning 1 ResearchonDecisionMakingofKnowledgeInnovation-BasedCommercialRealEstateInvestment 2 AllProcessPlanningandDevelopmentofShoppingMali 3
5、DesignExplorationofLargeMallCasesofChinaandUS 4 GlobalViewofOutletsDevelopmentinChinaChapterVI ModernGeneralMerchandiseTradeandCommercialRealEstate 1 ResearchonModernGeneralMerchandiseTradeChainBusinessInnovationandFamousBrandOutput 2 BusinessInnovationofDepartmentStorefortheWhite-collarGrouponComme
6、rcialPedestrianMailorShoppingMail 3 StudyonGeneralMerchandiseTradeChainBusinessofSAKS5thAvenueInNewYorkUSChapterVnCommercialRealEstateInvestmentAttraction1.InvestmentAttractionPlanningandItsImplementationofLargeMaliandCommercialPedestrianMailChapterVlllProfit-MakingModelDesignofShoppingMail 1 Profit
7、-MakingProcessofShoppingMali 2 MakingOptimalProfitViaThemeShoppingMallCaseofVeniceThemeShoppingMaliChapter IX DevelopmentandOperationofUrbanBuildingComplex 1 AnalysisandComparisononLargeUrbanBuildingComplexesBetweenChinaandJapan 2 PlanningandOperationofPivotalRailTransitUrbanComplex-CaseofPlanningof
8、ShanghaiSongjiangRailTransitProperty 3 DevelopmentandOperationofCommercialPropertyinHighSpeedRailwayStation 4 PlanningandComplexStudyonShanghaiHongqiaoTrafficPivotalCommercialNetwork 5 StudyonUrbanComplexDevelopmentofPrefecture-LevelCities-CasesofQuanzhouCityandXuzhouCity 6 OptimalProfit-MakingModel
9、andDevelopmentStrategyofUrbanComplexofListedCompanyChapter X VisualMerchandiseDisplayPlanningandCommercialOperationofShoppingMall 1 VisualMerchandiseDisplaySystemofShoppingMallCasesofEurope,USzJapanandROK. 2 OperationalManagementofShoppingMallsinShenzhenCBD-CaseStudyonHuarenWanxiangMansionChapter XI
10、 DevelopmentandOperationofCommercialPedestrianMail 1 InvestmentPlanningandOperationalInnovationofCommercialPedestrianMali 2 StudyonQuanzhouSongDynastyCommercialDevelopmentandSongDynastyCommercialBlockRecoveryChapterXDevelopmentandOperationofLargeWholesaleMarkets 3 DevelopmentandOperationPlanningofTh
11、emeClothingWholesaleMarket 4 UrbanComplexDevelopmentofLargeLeatherMarketandProfessionalMaliChapterXIIIStudyonCapitalStructureandOperationofCommercialRealEstateCorporation 1 StudyonOptimalCapitalStructureofRealEstateEnterprise 2 AnalysisonintangibleassetOperationalTheoryandPracticeofRealEstateEnterpr
12、iseChapterXIVValueChainManagementandMarketingPracticalInnovationofCommercialRealEstate 1 SystematicApplicationofClientMarketingTheoryinCommercialPropertyMarketing 2 ValueChainTheoryandItsApplicationinCommercialPropertyDevelopmentChapterXVCommercialPropertyProjectManagementInnovationandCaseStudyChapt
13、erXVILarge-ScaleRealEstateProjectOperationandCommunityCommercialPlanningPractice 1 Large-ScaleRealEstateProjectOperationandPlanningPractice 2 MistakesConcerningCommunityCommercialActivityandSolutionChapterXVCommercialPropertyandUrbanOperation 1 InteractionBetweenCommercialPropertyandUrbanOperationCa
14、sesofDalianCityandXiamenCity 2 ComparisonStudyonInternationalizationofSongjiangDistrictAsSatelliteCityofShanghaiMunicipality 3 QuanzhouCity*sSustainableDevelopmentStrategyandCommercialPlanningforNextFiftyYears 4 StudyonProvincialCommercialCircleDevelopmentCaseofChangshaCityChapterXVHIStudyonleadingP
15、owerofCommercialRealEstateCorporationCDSupplements:1. ReportonInvestigationofJapanRoppongiHillsUrbanComplex2. ReportsonInvestigationofLasVegasThemeHotelsandShoppingMalls3. ReportsonInvestigationofROKShoppingMallsandCommercialProperty4. TrainingTextbooksonLargeCommercialComplexesandUSDepartmentStores
16、byMr.YangBaominForewordStepsforProgressofCommercialRealEstateProfessionalManagerUndergraduatesneedlotsofbasicskilltrainingpriortobeingcommonprofessionalmanagers,buttransformationfromacommonprofessionalmanagertoanexcellentcommercialpropertyprofessionalmanagerisasdifficultasclimbingTowerofBabelinancient
