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1、Executivesummary TotalvalueofAustralianwineexportsdeclinedby2percentto$1.90billion. Totalvolumedeclinedby3percentto607m川ionlitres. Whiletheselevelsofexportsarestillwellbelowlong-termaverages,theDecember2023quartersawanincreasecomparedto2022.Valuegrewby23percentandvolumeby2percentduringtheperiod. Hon
2、gKongshowedthestrongestvaluegrowthinthe12monthstoDecember2023,withsolidgrowthalsotoSingaporeandNewZealand.Inaddition,theUnitedKingdom,ThailandandMalaysiashowedgoodgrowthintheDecemberquarter. TotalexportvalueintheDecemberquarterwas$600million,thefirsttimesince2020thataquarterhasreachedthatlevel. Thev
3、olumeofexportstotheUnitedKingdom,CanadaandHongKonggrewduringthe12-monthperiod,whileDenmarkandJapansawvolumeincreasesintheDecemberquarter.OverviewInthe12monthstoDecember2023,Australianwineexportsdeclinedby2percentinvalueto$1.90billion1and3percentinvolumeto607millionlitres.Whiletheselevelsofexportsare
4、stillwellbelowlong-termaverages,thisisanincreasefromthe$1.8billionpublishedintheSeptember2023ExportReport.TotalexportvalueintheDecemberquarterwas$600million(seeFigure1),a23percentincreasecomparedtothesamequarterin2022andthehighestquarterlyvaluesinceDecember2020.Volumeincreasedby2percentto162millionl
5、itresforthequarter(seeFigure2).Asvolumeandvaluemovedsimilarlyoverthe12monthstoDecember2023,averagevalueofexportsstayedlevelat$3.13perlitrefreeonboard(FOB)2.Figure1:ValueOfAustraIianwineexportsbyquarter,UnlessotherwisestatedallvaluesaregiveninAustraliandollars.2AllexportwinevaluesaretheTreeonboard(FO
6、B)valueofthewine,wherethepointofvaluationiswheregoodsareplacedonboardtheinternationalcarrier,attheborderoftheexportingcountry.TheFOBvalueincludesproductionandothercostsupuntilplacementontheinternationalcarrierbutexcludesinternationalinsuranceandtransportcosts.Theimprovedperformancebyvaluewasmostlydr
7、ivenbyanincreaseinexportstoHongKong.Inaddition,exportstoSingapore,theUnitedKingdom(UK),MalaysiaandThailandshowedgoodgrowthintheDecemberquarter.OffsettingsomeofthisgrowthwasadeclineinexportstoCanada,theUnitedStates(US)andSouthKorea.Totalexportvolumehasgenerallybeenholdingsteady,witharecoveryinexports
8、totheUKhelpingtostrengthenthepositioninthelatestquarter.PartiallyoffsettingthisgrowthwasadeclineinthevolumeofexportsfortheDecemberquartertoNewZealand,Canada,GermanyandtheUS.Figure2:VolumeOfAustraIianwineexportsbyquarterVTDcn2?VED2Overall,tradingconditionsremainextremelychallengingforAustralianexport
9、ers.Outofthe112destinationsthatreceivedAustralianwineduringtheyear,only44importedmorevaluethanthepreviousyear.Globally,wineconsumptionisdeclining,duelargelytoacombinationofaglobaleconomictighteningresultinginlessdiscretionaryspendingandconsumersbeingmoreconsciousoftheirhealth.Thishasseenalcoholconsu
10、mptionfall,includingforwine.Addingtothesepressuresistheglobaloversupplyofwine,withanaverageexcesswineproductionofjustunder3billionlitreseveryyearsince2012-morethandoubleAustraliastotalannualwineproduction.Withregardstohealthandwellness,someconsumersareabstainingfromdrinkingwine,othersaredrinkingless
11、butpayingmore,whilesomeareseekingnoorlowalcoholwineoptions.Thistrendhasseenwineconsumptionatpremiumwinesegments(US$10ormoreperbottle)grow,whilethecommercialend(lessthanUS$10perbottle)hasbeendeclining-anindicationthatconsumersaredrinkinglessbutchoosingtopurchasehigherpricepoints,althoughthisisatsligh
12、tlylowergrowthratesthanrecentyears.ThesetrendsClisproportionallyeffectAustralia,giventhemajorityofAustralianexportvolumesareinthecommercialpricesegments.Thenegativeconsumptiontrendshavebecomemorepronouncedin2023duetoeconomicfactors.IWSRresearchconductedinthefirsthalfof2023indicateda“significantnegat
13、iveshiftninspendingonallalcohol,withallregionsexceptAsiatrendingnegative.Consumerscitedeconomicmoderationasthemainreasonandthattheyareprioritisingspendingonessentialitems.WineAustraliaGeneralManagerMarketingPaulTuralesaid,*Australia,s2023wineexportresultsreflectthechallengesbeingfeltacrossthewinesec
14、torglobally.TheDecemberquarterperformancehasshownsomegrowthbuttherearestillmanyhurdlesforthesector.Weremainclearonthesehurdlesbutareconfidentthattheextensiveactivitiesplannedin2024willassistinbuildingsalesanddistributionacrossemergingandestablishedmarkets1.PackagingtypesInthe12monthstoDecember2023,p
15、ackagedAustralianwineexportsdeclinedby2percentinvalueto$1.43billionand12percentinvolumeto189millionlitres.Asvolumedeclinedmorethanvalue,theaveragevalueofpackagedexportsgrewby12percentto$7.54perlitreFOB.Thevolumedeclineinpackagedexportswaslargelydrivenbyexportsbelow$7.50perlitretoCanada,theUKandUS.Th
16、isdeclinecontrastedtotheincreaseinpackagedexportstoHongKong,whichalsocontributedtothegrowthinaveragevalueasthemajorityofexportstoHongKongwerepricedabove$10perlitreFOB.Exportsofunpackagedwine(tobepackagedinmarket)declinedby3percentinvalueto$473millionbutincreasedby3percentinvolumeto418millionlitres.Averagevaluedroppedby5percentto$1.13perlitre.ThevolumegrowthofunpackagedexportswaslargelydrivenbyCanada,theUKandSweden.Theincreas
