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1、ORIENTATION THE KEY BUSINESS TRENDS“The flatter,the leaner.”“Businesses vary in size.”Self-employedSmall or mediumLargeMulti-nationalAdj.Shamrock OrganizationCore workersSelf-employedFlexible laborFor the companyAdvantages It saves money More flexibleDisadvantages Not much staff loyalty No in-house
2、styleFor the core workersAdvantages High salaries Generous benefitsDisadvantages Long hours Lots of pressureFor self-employedAdvantages Flexible life-style Work for lots of peopleDisadvantages No steady income Work for lots of peopleFor labor forceAdvantages Not manyDisadvantages ManyAccountingKeepi
3、ng financial records Bookkeeping is a really common-sense way.AccountingRecording income and expenditure outgoingscover the outgoingsAccountingValuing assets and liabilitiesand so onAccounting is the language of business.AccountingFinancial AccountingManagerial AccountingCost AccountingTax Accountin
4、gCreative AccountingAuditing(inspection and evaluation of accounts by a second set of accountants)AccountantA professionally trained personwhose job is to keep and check the financial records of an organization,or to advise people on income,spending,tax,etc.Im in accounts.CFOChief Financial OfficerF
5、inancial Decisions of HouseholdsYou have started to save for the future You have started to save for the future and all of your savings are in a bank and all of your savings are in a bank account.account.Should you invest in mutual funds?Should you invest in mutual funds?What kind of mutual funds?Wh
6、at kind of mutual funds?Financial Decisions of HouseholdsYou have decided to get an apartment.You have decided to get an apartment.Should you buy it or lease it?Should you buy it or lease it?Financial Decisions of HouseholdsYou are thinking about starting your own You are thinking about starting you
7、r own restaurant.restaurant.Is it worth doing?Is it worth doing?How much money do you need to start?How much money do you need to start?Where can you get the money?Where can you get the money?Financial Decisions of Households Consumption and saving decisions Investment decisions Financing decisions
8、Risk-management decisions You are risk-taking,or risk-averse?To be short term player or buy-and-hold?Where is PE?How is it used?To rent or to buy?Thats a question.What happens to money?To raise,make,save,spend,or invest?How would you select mutual funds?Financial Decisions of HouseholdsInvestmentCon
9、sumptionConsumptionSavingSavingSavingInsuranceInvestment 2-Consumption 4-Saving 4-Insurance 1Investment 3-Consumption 5-Saving 2-Insurance 1CFO is in charge of the financial planning of firms.Company StructureBoard of Directors with of Chairman(GB)or President(US)CEO(US)or MD(GB)Company StructureBoa
10、rd of Directors with of Chairman(GB)or President(US)MD(GB)or CEO(US)ProductionMarketingFinanceCFOR&DHRAccounting Financial Management“双轨制”公司结构 选自顶级财务总监Board of Directors with of Chairman(GB)or President(US)CEO CFO Marketing,R&D,production,HR F i n a n c i a l managementWhat is What is money?money?Or
11、ganization Self-employed,freelancer,sole trader partnership:There are no shareholders in the organization apart from us,the partners.A lot of professional people like lawyers,architecture,accountants and so on,work in partnerships.Organization Limited liability“Im the MD and main shareholder of a sm
12、all electronics company in Scotland called Advanced Components Ltd.Ltd means limited company.The other shareholders and I have limited liability:we do not have to use our personal property,such as a house or car,to pay the companys debts.”Organization PLC“Im the CEO of a company called Megaco PLC.PL
13、C means public limited company,so anybody can buy and sell shares in Megaco on the stock market.”Inc.“Im CEO of Bigbucks Inc.Inc stands for Incorporated.This shows that we are a corporation,a term used especially for companies with limited liability.”Baleno Holdings LimitedLehman Brothers Holdings Inc HSBC HOLDINGS PLC（汇丰控股有限公司）In practiceLarge companySmall companyPublic servantSelf-employment
