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1、Quality Function Deployment2DMEDI RoadmapProjectScheduleGANNTT ChartProjectScope MGPIN-OUT Scope Tool MGP MGP MGPUnderstand the Voice of The CustomerQualityFunctionDeploymentScorecardsProcessMappingTargetCostingGenerateHigh Level Concept IdeasConcept SelectionElements of High Level DesignDevelopDeta
2、iledDesignFMEATarget CostDesign for LeanOptimize DesignPerformancePlan & Execute PilotProject Close OutProcess ControlTransition toManufacturingSet Target PriceDevelop Target Cost Design CCR s Target CCRs CapabilityCommunicationPlan7 Rooms of QFD 1Develop Target Cost Design CCR CCRs Capability Deter
3、mine CustomersResearch CustomersTRIZ tool Pugh MatrixAHPConcept to QFD HOUSE 3Design of Experiments Removing CostCCR to Functions Pugh MatrixAHPConcept to Design QFD House 2Capability AnalysisStatistical ToleranceQFD House 2Capability AnalysisStatistical ToleranceRisk Abatement Design FMEAMSA / GRRE
4、rgo / Mach GuardUpdate Scorecard Update FMEA Value Add AnalysisModularityDFMA Project Close Meeting Benefits Review QFD 4Document Control PlanTraining Plan Implement Work Plan)Update Scorecard Value Add AnalysisModularityDFMAReview Mfg IssuesSchedule Sustain Gain Tollgate 6 months QFD 4-Process Cont
5、rolDocument Control PlanDEValidateProject Project ThermometerDEFINEMEASUREDEVELOPEXPLOREIMPLEMENTMDIStakeholders& TeamProject Identify Project TeamRACI ChartProject Mission SMART CriteriaStatement High Level Analysis Develop Matrix Develop Matrix Develop Matrix Develop MatrixRiskPatent Review Submit
6、 AFEDevelop Pilot PlansDevelop ImplementationDevelop Product Validation PlanUpdate FMEALearning ObjectivesUnderstand how to determine Critical Customer Requirements Performance targets based on customer inputs Competitive benchmarkingUnderstand how to check whether the important issues for the custo
7、mer are being addressed in the design of the product or processProcess OverviewDetermine Voice of the Customer Use QFD to organize design requirements & Verify design will meet Customers NeedsVoice of CustomerQuality FunctionDeploymentDesignVOC Input(CustomerNeeds)Critical Customer RequirementsPerfo
8、rmance TargetsRelationshipStrong = 9Medium = 3Weak = 1IMPORTANCE (1-6)CompetitorComparison12345TARGETS“HOW” ImportanceStrong PosPositiveNegativeStrong NegRelationshipStrong = 9Medium = 3Weak = 1IMPORTANCE (1-6)CompetitorComparison1234512345TARGETS“HOW” ImportanceStrong PosPositiveNegativeStrong Neg1
9、2345Technical ComparisonQFD and the House of QualityHighly structured process and matrix-based approach using customer and competitor inputs to Effectively design a new or improved product, service or process.Ensures that the customers wants and needs are the basis for the design.House of Quality ma
10、trix is the most recognized form of QFD.Utilized by a multidisciplinary team to translate VOC information into performance targets.RelationshipStrong = 9Medium = 3Weak = 1IMPORTANCE (1-5)CompetitorComparison12345TARGETS“HOW” ImportanceStrong PosPositiveNegativeStrong Neg1 2 3 4 5Technical Comparison
11、House of QualityCustomer Needs (VOC)Critical Customer Requirements (CCRs)InterrelationshipMatrixPerformance TargetsTechnical ComparisonCustomerRating ofCompetitorsCorrelation MatrixRelationshipStrong = 9Medium = 3Weak = 1IMPORTANCE (1-5)CompetitorComparison12345TARGETS“HOW” ImportanceStrong PosPosit
12、iveNegativeStrong Neg1 2 3 4 5Technical ComparisonBenefits of QFDCustomer focused design emphasizes “outside-in” qualityHelps link internal requirements and measures to external customer needs/valueMore efficient, effective planning, reducing the cost and time of developmentImproves cross-functional
13、 coordination Establishes framework for measurement and process managementForces competitive benchmarkingCustomerConceptBenefitsQFD Is a Productivity EnhancerLess Time, Less Cost of DevelopmentQFD Steps1785Customer Needs (VOC)Critical Customer Requirements (CCRs)InterrelationshipMatrixPerformance Ta
14、rgetsAnalyze & Diagnose HOQTechnical ComparisonCustomerRating ofCompetitors4Correlation Matrix23RelationshipStrong = 9Medium = 3Weak = 1IMPORTANCE (1-5)CompetitorComparison12345TARGETS“HOW” ImportanceStrong PosPositiveNegativeStrong Neg61 2 3 4 5Technical ComparisonQFD in Detail1. Customer Needs (VO
15、C)Objective: Identifying and organizing customer dataWhere does customer data come from? VOC inputFill-in customer “needs” (the WHATs)Prioritize or weight each need:Scale of 1 to 5, with 5 being the most importantWhere would you get the weights?RelationshipStrong = 9Medium = 3Weak = 1IMPORTANCE (1-5
16、)CompetitorComparison12345TARGETS“HOW” ImportanceStrong PosPositiveNegativeStrong Neg11 2 3 4 5Technical ComparisonExample: High-End Childrens Bicycle DesignRelationshipStrong = 9Medium = 3Weak = 1IMPORTANCE (1-5)CompetitorComparison12345TARGETS“HOW” ImportanceStrong PosPositiveNegativeStrong NegAesthetics 5Performance 4Customer value for price 5Safety 5Growing room 3Quick and easy assembly 3Quick delivery 2Attractive to both genders 5My BankBank 1Bank 2Bank 3Structure Tree of VOC Inputs 1 2 3 4