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1、Unit5BigBusiness1.essonAlinkB.1. produces,purchase,employs2. develops,ship,manage3. advertise,competeAudioTrack4-5-1Talk1Ourcompanyemploys100peoplefromthelocalarea.Ttdevelopsandproduceswoodenartwarewhichitsellsinoneofitsfivecitystores.Evenwithoutadvertisement,theproductsareverypopularandthestoresare
2、alwaysbusy.Customersoftencomedirectlytothestorestomakepurchases.*Talk2I,mtheProductMarketingManagerofourcompany.Weareworkingonamarketingplanatthemoment.Beforeanycontractsaresigned,therearealotofthingswehavetotakeintocarefulconsideration.Weshouldknow,forinstance,theneedsandpreferencesofconsumers,theb
3、estdistributionchannel,thegoverningrulesandregulationsconcerningthedistributionofproducts,andthepriceatwhichproductscanbesold.*Talk3Myemployerisaworld-Ieadinginformationandcommunicationstechnology(ICT)solutionsprovider.Thecompanysuppliesnetworkingandtelecommunicationsequipmentto45oftheworlds50larges
4、ttelecomoperators.Insuchacompetitivemarket,thecompanyhastoinnovatetostayahead.That,swhyitinvestsheavilyinresearchanddevelopment,thedepartment1workin.I,masenioranalystintheR&Ddivision.AudioTrack4-5-2/AudioTrack4-5-3Hemayhavebeenyourtypicalteenagerinmostways.Buthewasdifferentinoneparticularway:hestart
5、edhisownmagazine.Attheageof15hemanagedthemagazinecalledStudent.Itwaswrittenforandaboutyoungpeopleinschool.Hewasverybusy,butitwasaSatiSfyingjob.Hisnextbusinessventurewascompletelydifferent.Heandsomefriendsstartedamai1orderrecordcompany.Ttwasalsothesameyear,1970,whenhismusicdiscountstorewasopenedinEng
6、land.Itmadealotofmoney.Intheearly1990s,hesoldhissuccessfulmusicbusinessandusedthemoneyforanotherbusinessidea:anairlinecompany.Andso,VirginAirwaysLtd.wasborn.Tocompetewithotherairlines,hiscompanyofferedgoodpricestocustomers.TodayVirginisknownforitsexcellentservice.RichardBransonnowrunstheVirginGroup,
7、Ltd.Heemploys50,000peopleandinmanydifferentfields,suchasbookpublishing,financialservices,modeling,andevenbridalservices!NotbadforateenagerfromtheUKwhodreamedofeditinghisownmagazine!AName:RichardBransonCompany:VirginGroup,Ltd.B1,3,4,5,7,8arementioned.AudioTrack4-5-4/AudioTrack4-5-5Host:Welcomebackto“
8、YouSnooze,YouLose!,thebestgameshowontelevision!Thisisourfinalround.Letmeremindyouoftherules.Wewillshowanobjectforacoupleofseconds.It,Syourjobtoguesswhatitis.MichaelLindaAreyoureadytoplayMichael&Linda:Yes!Host:OK,then,let,splay“YouSnooze,YouLose!,Showusitemnumberone.Host:Yes,MichaelMichael:Iknowwhatt
9、heyare.They,recalledrtcams,andthey,reusedinmountainclimbing.Host:That,srightforonepoint!They,reusedtoholdclimbingropes.Allrightthen,here,soursecondobject.Yes,LindaLinda:IsitsomekindoftoolHost:Canyoubemorespecific1.inda:Idon,tknowatoolusedtofixsomekindofmachineHost:No,I,msorry.It,sanoseandearhairtrim
10、mer.Nextitemnumberthree.DoyouhaveanyideaTimeisup.Sincenooneguessed,I,11tellyoutheanswer.ThosearecalledHopiearcandles.1.inda:YousticktheminyourearsHost:That,sright.Theyareusedtocleanoutyourears.Theyalsohelptorelaxyou.Let,smoveontoitemnumberfour.Hereitis.Michael:That,sobvious.It,sacorkscrew.Youuseitto
11、openbottles.Host:Yes,that,scorrect!It,samini-travelcorkscrew.Youcanpackitinyoursuitcase.Oh,no!Youknowwhatthatmeans!We,reoutoftime.Michael,withtwocorrectanswers,youaretoday,swinner!Congratulations!Andbeforeweleave,letmeshowtheremainingobjects.Itemnumberfiveisaneggslicer.Itemnumbersixisatonguescraper-
12、makesuretouseitsothatyoudon,thavebadbreath!That,sallthetimewehavefortoday.Seeyounexttimeon“YouSnooze,You1.ose!”Goodbyeeverybody!B1. Objectsareshownforacoupleofsecondsandcontestantsmustguesswhattheyaretowinpoints.2. Thecamsandthecorkscrew.AudioTrack4-5-6/AudioTrack4-5-7MicrosoftCorporationMicrosoftCo
13、rporationisamultinationalcomputertechnologycorporationthatdevelops,manufactures,licenses,andsupportsawiderangeofsoftvareproductsforcomputingdevices.HeadquarteredinRedmond,Washington,USA,itsbestsellingflagshipproductsaretheMicrosoftWindowsoperatingsystemandtheMicrosoftOfficesuite.Microsoftshipsproduc
14、tstoEurope,Asia,andLatinAmerica.MicrosoftwasfoundedbyBillGatesandPaulAllenonApril4,1975.Inthemid-1980s,itrosetodominatethehomecomputeroperatingsystemmarketwithMS-DOS.Since1985,MicrosofthasreleasedanupgradinglineofWindowsoperatingsystemsfeaturingafriendlyuserinterface.Thelatestone,Windows7,wasrelease
15、dinOctober2009andhassold600millioncopiestodate.Amorepowerfulone,Windows8,istobereleasedinlate2012.Itisreportedthatthisproductcandeliverafastandfluidexperience,alongwithanewuserinterfacethatrespondsequallywelltotouchasitdoestokeyboardandmouse.Asonecommentatornotes,Microsoft,soriginalmissionwas“acompu
16、teroneverydeskandineveryhome,runningMicrosoftsoftware,“andnowitisagoalnearfulfillment.Microsoftalsomakesprofitsinothermarketssuchascomputerhardwareproductsandhomeentertainmentproducts.1. April4,19752. BillGatesandPaulAllen3. Redmond,Washington,UnitedStates4. Worldwide5. MicrosoftWindows,MicrosoftOffice,Computerhardwareproducts,homeentertainmentproductsAudio Track4-58Audio Track 4-
