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1、GENUINEINTE1.1.IGENCETHEFUTUREOFHUMAN-MACHINECO1.1.ABORATIONAneweraofcontenttransformationNoturningbackOurworldstandsatanAIinflectionpointAisataninflectionpoint.GenerativeAI(GenAI)-especially1.arge1.anguageModels(1.1.Ms)-havehitthemainstream,givingpeopleandorganizationsapowertheycouldonlydreamofayea
2、rago.Associetyconsiderswherethispathwilllead,thedebateisbuzzingwiththenoiseofsomanyunansweredquestions.Ifanewsuperintelligenceemerges,willitbefriendorfoe?WillAIreplacehumancognitiveandcreativecapabilities,destroyingjobsandincomes-orcreatethem?CouldAIgorogue,enslavinghumanityorevenwipingouttheplaneti
3、npursuitofmorepaperclipsMandthepaperdipproblem?Alltoooften,thesedebatespresentabinary,zero-sum,either-orproposition:it,seitherArtificialIntelligenceorHumanIntelligence.Thisapproachisn,tjustunhelpful.It,swrong.Unhelpfulbecauseofthenegativesocialimpacts,spreadingasenseofprecariousnessanddistrustinAIsy
4、stems.WrongbecauseitfailstorecognizethatAIisaprofoundlyhumanachievement:apowerfulexampleofwhafspossiblewhenwecombinehumanintelligenceandcreativitywiththedesignandengineeringskillsittakestobuildmachineintelligence.Historyshowsthatenterpriseinnovationhasalwaysbeendrivenbytheessentialpartnershipbetween
5、humansandtechnology.Weusetechnologytocreatetoolstoperformtasksforusortohelpusperformtasksmoreeffectively,efficientlyandsafely.Weusepilotprojectsandproofsofconcepttotestandimprovehowtheywork.Thenweintegratethemintonewproductionprocesses.DespitewhatmanyGenAIheadlinessuggest,ittakestimeforanyinnovative
6、technologytofinditsusefulplaceintheenterprise.Thiswasastrueofelectricityatthebeginningofthe20thcenturyasitisofinformationcommunicationtechnologiesandAIinthe21st:ittakeshumaninsighttounlockanewtechnologyspotential.GenuineIntelligence:twointellects,onemindAswesettleintothefifthindustrialrevolution-the
7、emergingageofAI-thishistoricpartnershiphasanewname.GenuineIntelligenceembodiestheuniquestrengthsofbothartificialintelligenceandhumanintelligence,recognizingthatthetwoaremorepowerfulcombinedthaneitherarealone.GenuineIntelligenceisalivetoboththeweaknessesofartificialintelligenceandthelimitsofhumancapa
8、bilities.Ourpreviousreport,UnlockingGlobalUnderstanding,exploredhowpeoplearoundtheworldfeelconflictedabouttechnology.Theylovethebenefits,buttheyworryaboutthepaceofchange,thepaceoflife,andthelossofhumanconnectionsandtraditions.GenuineIntelligenceallowsustoholdthesetensionswithsensitivityandempathy.Ou
9、rworldisbeingreshapedbyanexplosionof1.1.M-fuelledAIsolutionsfromstart-upsandBigTechalike,eachracingtooutdothelast.TheinflectionpointhighlightedbyrenownedAIresearcher,FeiFei1.i3,signalshowimportantthechoiceswemaketodayareintermsofAIresponsibilityandsafety,aswellasthechallengesofdemocratizingthetechno
10、logyforpublicgood.WhiletheemergenceofGenAIisanexcitingopportunity,MelaniePeterson,ProgrammeDirector,Trair.is,concernedthatenterprisesaresokeentojumpaboardtheGenAItrainthattheywillexposethemselvestohugerisks,.Forenterprisesthatwanttogetitright,GenuineIntelligencepositionsGenAIand1.1.Mswithintheevolut
11、ionarysweepofinformationcommunicationtechnologies,pragmaticallyevaluatingtheirpotential,reliability,andrisks,withoutthehypeofinflatedexpectationsorthegloomofnegativity.ThekeytocontentconfidenceTheexplosionofGenAIstart-ups,combinedwiththeradicallysimplechatinterfacepioneeredbyOpenAIandtheemergenceofo
12、pen-sourcemodels,democratizesaccesstoA1.Butthisalsobringsnewopportunitiesforbadactorstoexploitthetechnologyscapabilities.Alreadywe,reseeingrapidgrowthinfakecontent-whetheraudio,image,textorvideo.Thentherearethesignificantchallengesforbusinessandsociety.GenAIenablescontenttobeproducedwithunprecedente
13、dvariety,velocityandvolume(thethreecoredimensionsofBigData)whilequestionssurroundvalueandveracityinthisnewcontentuniverse.AswithBigDatamining,thechallengeforallcontentconsumerswillbetoseparatethesignalfromthenoise-toidentifywhatstrueandvaluablefromwhat,sfalse,fraudulent,inaccurateormisleading.ForBar
14、tMaczynskirVPMachine1.earning,1.anguageWeaver,RWS,“InaworldofGenAIcontent,the,noise-to-signaratiomaybecomeunbearable/1.anguageisafundamentalfeatureofhumanintelligence.Whilewemaytakeitforgranted,it,sincrediblycomplexandhardtoauthenticallyreplicate.Itsculturallyandcontextuallynuanced,ever-evolving,sub
15、tle,multi-layeredandenhancedbynon-verbalsignals.Assuch,languageholdsthekeytoidentifyingauthenticcontent.Asatechnology-ledcompanyfocusedonlanguage,contentandunlockingglobalunderstanding,weseethisastheheartoftheGenAIchallenge-andtheopportunity.Successwillbemeasuredbythelevelsofconfidenceandtrustthatco
16、ntentproducersandconsumersplaceinouroutputs.GenuineIntelligenceisthekeytodeliveringthiscontentconfidenceatscaleandspeed.Thisreportshowsyouwhy.,A!isaninflectionpointWHATISwVGENUINEINTE1.1.IGENCE?GenuineIntelligenceistheseamlessfusionOfArtificiaIIntelligenceandHumanIntelligencetooptimizethewaycontentanddataaretransformedforaudiencesworldwide.GenuineIntelligenceenablesustoworkconfidently
